“DAKS Jeremy X Land Rover ” Touring Event Stole The City Limelight Raising Funds for “Save The Children Hong Kong”
DAKS was proud to bring giant teddy bear Jeremy to Hong Kong for a spectacular city tour held in collaboration with Land Rover raising funds for Save the Children Hong Kong. Mega teddy bear Jeremy who stood over 1.5 meters tall was exclusively handmade in UK for this special charity event in the hope of spreading joy, love and care especially to the less fortunate children. Jeremy’s itinerary started with a city tour after which he was showcased at ELEMENTS with a pop-up exhibition. Special teddy themed merchandise, and for the very first time, a limited children’s collection was launched and available to purchase at DAKS during the exhibition period. A photo contest was also organized to celebrate Jeremy’s visit and all participants were automatically entered into a lucky draw at the end.