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Introducing DAKS x Mr. Slowboy... To celebrate the launch of the DAKS x Mr. Slowboy collection we caught up with the　creative mastermind that brought 'Max', our illustrated Dachshund, to life - Fei Wang, aka Mr Slowboy. To celebrate 130 years of DAKS, this exclusive unisex capsule collection will be sold globally and at DAKS.com. The collection offers a relaxed, yet timeless take on our DAKS style, simply adding the missing pieces to your DAKS capsule wardrobe. This is brought to life by joyful illustrations, a component of DAKS' marketing that has long been a rich part of our history.    How did you find yourself becoming an illustrator?  I have always been...

This was the 80th anniversary of the Royal Windsor Horse Show and DAKS’ 44th anniversary of sponsorship of the Pony Club Mounted Games at the show.     The show followed the Coronation weekend of King Charles III and as part of the Mounted Games, a special Coronation game featured where the children had to stack a crown on the top of the DAKS blocks.    Wednesday 10th May  Presentation of the DAKS sweatshirts to the children.  The five teams from England, Wales, Scotland, Northern Ireland and The Republic of Ireland were all presented with their DAKS sweatshirts. I gave a...

“DAKS Jeremy X Land Rover ” Touring Event Stole The City Limelight Raising Funds for “Save The Children Hong Kong” DAKS was proud to bring giant teddy bear Jeremy to Hong Kong for a spectacular city tour held in collaboration with Land Rover raising funds for Save the Children Hong Kong. Mega teddy bear Jeremy who stood over 1.5 meters tall was exclusively handmade in UK for this special charity event in the hope of spreading joy, love and care especially to the less fortunate children. Jeremy’s itinerary started with a city tour after which he was showcased at ELEMENTS...

Christmas Jumper Day Overflowing with fun and love, Christmas is the best time of year to share and spread joy to everyone around us. This year, DAKS was adding an extra touch of heart-warming festive vibe by supporting the Save the Children’s Christmas Jumper Day campaign. The campaign is aimed at transforming and saving children’s lives in Hong Kong and around the world. First launched by Save the Children in the UK in 2012, this is the first event to be held Hong Kong. Echoing the slogan “make the world better with a sweater”, people joined by wearing a jolly...