News

This was the 80th anniversary of the Royal Windsor Horse Show and DAKS’ 44th anniversary of sponsorship of the Pony Club Mounted Games at the show.     The show followed the Coronation weekend of King Charles III and as part of the Mounted Games, a special Coronation game featured where the children had to stack a crown on the top of the DAKS blocks.    Wednesday 10th May  Presentation of the DAKS sweatshirts to the children.  The five teams from England, Wales, Scotland, Northern Ireland and The Republic of Ireland were all presented with their DAKS sweatshirts. I gave a...

“DAKS Jeremy X Land Rover ” Touring Event Stole The City Limelight Raising Funds for “Save The Children Hong Kong” DAKS was proud to bring giant teddy bear Jeremy to Hong Kong for a spectacular city tour held in collaboration with Land Rover raising funds for Save the Children Hong Kong. Mega teddy bear Jeremy who stood over 1.5 meters tall was exclusively handmade in UK for this special charity event in the hope of spreading joy, love and care especially to the less fortunate children. Jeremy’s itinerary started with a city tour after which he was showcased at ELEMENTS...

Christmas Jumper Day Overflowing with fun and love, Christmas is the best time of year to share and spread joy to everyone around us. This year, DAKS was adding an extra touch of heart-warming festive vibe by supporting the Save the Children’s Christmas Jumper Day campaign. The campaign is aimed at transforming and saving children’s lives in Hong Kong and around the world. First launched by Save the Children in the UK in 2012, this is the first event to be held Hong Kong. Echoing the slogan “make the world better with a sweater”, people joined by wearing a jolly...

“DAKS Philip x Land Rover – “Shanghai Touring Event”                       After “DAKS Jeremy X Land Rover” Touring Event in Hong Kong, DAKS has brought this pleasure to Shanghai, too. The mega dark brown teddy bear, Philip, had driven the Range Rover caravan with House Check pattern around the city, spread the fun and joy to the citizen.               Philip is a 1.5 meter giant dark brown teddy bear which handmade in the UK.  It has “Merrythought X DAKS” and “I am PHILIP” embroideries in its...